In May 2006, Bureau of Energy Efficiency (BEE), a statutory body under Ministry of Power launched Standard and Labeling Program of electrical home appliances including Direct Cool and Frost Free Refrigerators. Under this program, for the benefit of general public, the appliance manufacturers could voluntarily affix BEE Star Label on their appliances showing the level of energy consumption by the appliance both in terms of absolute values as well as equivalent number of stars varying from one to five, in accordance with specific stipulation. The greater the number of stars on the label, higher the appliance energy efficiency and lower its electricity consumption (Box 2). However, from January 2010, affixing BEE star label has been made mandatory for Frost Free Refrigerators, whereas, BEE Labeling is still in the voluntary phase for Direct Cool Refrigerators.